Market entry case

A new technology 

Two Threads:

1. Market for the new product

    the impact of this technology in realated world

    if it is here to stay

    the size of market, its growth potential and the factors that drive competitive advantage in this marketplace. 

    etnry barriers, margins and avaible market space

2. The company's capability to succeed in this marketplace

    core competence

    competitive advantage

    cost of entering the marketplace

 

A estimation method for the share of the market:    

Given our time-to-market lead of 6 months over potential newer entrants, we can conservatively estimate to acquire about half of the remaining market – about 25% market share in 4 to 6 months – by our early presence in this marketplace.

 

Sell the technology?