1.记住你的一件事 — 不要怀疑,你的团队只能做好一件事情。所以请你务必记住哪件事是什么,无论是提供消费者最精确的优惠资讯,还是帮她们解决钱包被会员卡塞爆的困扰,请把它清楚的写在墙上,然后整个团队上下一心往哪个方向迈进。当然路途上会有很多其它的诱因,请好好檢视,如果是比较差的机会,请忽略。确定哪是你要的 Pivot,哪就换掉你的哪件事。
2.记住你需要一流的团队 — 花很多,我是说很多时间在团队上面,找到好的人才,比你还厉害的人才,然后想办法激励她们跟你一起追求梦想。给她们很多自由,让她们都有机会尝试她们觉得可能的解决方案。创业不是一个工作,它是一种生活的态度,所以让团队里的每一个人都爱上你们在做的事,是非常重要的。
3.注意你散发的价值观 — 想清楚你要的组织文化是什么?速度?艺术和科技的结合?数字导向?快乐优先?因为你做的每一件事情、说的每一句话,什么行为被奖励、什么行为被檢讨,这些,都会影响你们公司的价值观,然后从员工、股东扩散到合作伙伴,所以请注意你每一个动作背后的涵义,而不只是动作本身。
4.请花 75的时间在产品上面 — 身为一个初创公司,你大概只有一个产品,所以它就是你公司的核心、命脉和品牌,你的全部,你说你怎么能不好好的花时间在上面呢?请好好从一个客户的角度去檢视你的产品,精细到每一个点的程度 (请爱用 Firebug 的即时预览修改),跟每一个你可以碰到的顾客聊天,了解她们为什么喜欢,为什么不喜欢你的产品。
5.检视数字 — 你大概没什么营收,所以这里的数字指得是成长的数据,订定你的 3-5 个 KCI (Key Customer Index),然后每周追踪它们,了解它们为什么成长,为什么没有成长。把你的份析寄给整个团队,让大家知道她们该追求什么。
6.运动 — 创业是长期抗战,少说要 2-5 年的时间 (好吧,其实你的下半辈子都会在创业),所以健康的身体是必要的,找一些你有兴趣的运动,一个礼拜至少 2-4 次,况且运动后会份泌脑内啡,这常常是最容易有突破性想法的时候。
7.寻求回馈 — 相信我,你会犯错,犯很多错。最怕就是你不知道自己犯了错。每个礼拜确定你跟大家要求回馈,你至少要有一个共同创办人可以直白的跟你说你做错了什么,和一个董事可以随时让你谘询。
8.离开办公室 — 这个世界不是只有萤幕和电脑,去和真正的客户、合作伙伴谈谈,不要什么都用 email。
9.读网志、写网志、Twitter、参与讨论 — 写网志的好处我已经讲太多次了,你可以回顾你做对、做错了什么,而且成为一个网路上的意见领袖对你的公司有非常大的帮助。我有跟你说华文创业圈的精英,都在 Twitter 上吗?还不赶快来参加讨论。
10.管理现金 — 一个礼拜一次,确认你的库存水位,有什么进帐、花了什么钱。你必须要清楚掌握你还有多少时间,并即时和投资人沟通增资的事宜。
11.计算投资效益 — 想像你是一个投资人,正在把时间投资到最有价值的地方。所以每个星期的最后,好好檢视你上一个礼拜所做的事情,有没有创造出好的投资效益。那些事情可以多投资一些时间,那些可以不用,你必须要好好想清楚
12.一定要快乐 — 创业真的太辛苦了,如果这不是你乐在其中的事情,你真的不可能成功。你可以成熟,但是不必长大,请你记得一定要享受这个过程。
13.爱上这一切 — 除了享受,你甚至必须要爱上这一切,无论是你的公司、你的员工、你的投资人、你的合作伙伴,还有最重要的,你的家人。因为精神生活的饱满,能够让你超越一切世俗的价值,才能创造最伟大的革命。

本文地址:

 http://www.cnblogs.com/yuwei/archive/2011/05/03/2035018.html

原文:

13 Things You Must Do Every Week As A Startup CEO

Being the CEO of a startup is a hard and complex job. Here’s my quick list of the 13 things every startup CEO should make sure to do each week:

1.Remember your One Thing. Your startup can only do one thing well at a time. Know Your One Thing.  Write it on the wall.  Repeat it every day.  Put it at the top of every regular company-wide communication.  Don’t let anything distract you and your team from it.
2.Remember that you’re only as good as The Team around you. Spend time cultivating your team.  Bring in people who are better at their jobs than you could ever be.  Motivate them and drive them to do things they never thought they could do.  Give them freedom to roam and discover while guiding them towards the One Thing.  Treat your co-workers like family.   Startups can be a grind.  Getting your team to love being part of your company is critical to success.  A startup is not just a place to work, it’s a way of life.  As CEO, your job is not to do everyone else’s job.  Your job is to help everyone else do their jobs better.  Also make sure to give regular feedback to your executives on your expectations for them and areas where you need them to improve.
3.Set the Tone. Everyone — your co-workers, your customers, your partners, your investors, the press, your Twitter and Facebook followers — takes their cues from you.  Does your company value Speed?  Analytics?  Innovation?  Customer Service?  Ultimately your company culture will largely reflect how you function as CEO.  So, don’t be a rude jerk.  Walk the walk and personally act the way you want people to think about when they think about your company.  It’s easy to get this wrong.  If you run around like a chicken with its head cut off, your company will too.  If you forget to smile, your company will too.  If you lack patience, your company will too.  If you don’t say please and thank you, neither will your company.  The company is bigger than any one individual but it reflects the personalities and work habits of its employees, and you’re the leader.
4.Spend at least 75% of your personal time on your Product. Your company is only as good as its product.  Put your stamp on it.  Insist that it be excellent.  Dig in and get your hands dirty and manage features and user benefits.  Where I come from the CEO must be the Chief Product Officer.  As CEO you should feel responsible for every pixel on the screen.  I know that may seem like overkill but your product is the user-facing output of all your hard work and its every function should reflect your goals and objectives.
5.Run the Numbers. I’m talking less budget and cash flow here and more key metrics.  Send a weekly email to your team summarizing all the key data that drives your business.  Write this email yourself.  Writing the email will force you to dig in and analyze the data.  Own the data.  Share the data.  Make it your job to make sure that everyone in the company is focused on the numbers that really drive your business.  Boil it down to at most 3 to 5 metrics that really matter.
6.Exercise. I can’t stress enough the importance of this.  Make yourself go to the gym at least 4 days per week, preferably 5 or 6.  Working out gives you the energy and stamina to solve complex problems.  Being CEO is incredibly mentally challenging.  Use the gym as a way to stay fresh and to clear your head.  If you don’t do this already, I promise you you’ll be shocked at how much easier life gets when you are regularly working out.  Step away from the keyboard and enter the gym!
7.Ask for Feedback. Guess what?  You’re not as smart as you think you are.  And you will make mistakes.  Ask your employees, customers, partners, etc. for regular feedback.  Make sure you have at least 1 executive on your team who can give you honest feedback about your own performance.  Make sure you have at least 1 outside board member or close advisor who can give you regular input on corporate development issues (e.g. fundraising, board management). 8.Get Out of the Office. It’s all too easy to manage from behind the keyboard and just live around your email inbox.  Get out of the office and talk to real customers, partners, suppliers, bloggers, press, etc.  Listen to what they have to say and take it to heart.  Don’t just feed them the vision.  Stop and listen to the reality. 9.Blog, Tweet, Read, & Participate in CEO forums. Writing stuff like this is therapeutic.  Share your lessons learned, pain points, and your tips and tricks.  Don’t be afraid to hang it all out there and get feedback from your virtual network.  Read hacker news to keep up on what other startup CEOs and tech geeks are sharing.  Leverage your investors’ networks to get advice and input from other CEO’s who are in similar situations.  10.Manage Cash. Cash is your lifeblood.  You must know at all times how much cash you have left, how long it can last you, and what the impact of decisions you make will have on your cash position.  And don’t forget to raise more money long before you need it!


11.Act Like an Investor. At the end of each week, ask yourself the following question:  Did our actions this past week increase value?  What was the ROI on your time spent this past week?  If you go 2 weeks in a row or 2 weeks in a month without a positive ROI on your time spent, you’re clearly doing the wrong things.
12.Have fun. This stuff is too hard and takes too much energy to not enjoy it.  Make sure to have fun every single day.  Even the tough days need to have some joy in them.  If you’re not having fun, you’re doing the wrong things.  One of my favorite sayings is, “mature, but don’t grow up.”
13.Love. Love your company.  Love your co-workers.  Love your investors.  Love your partners.  Love your suppliers.  And most importantly, love the people you come home to — the people whose support makes it possible for you to get up and do it again each day.


 

posted on 2011-05-03 10:39  俞炜  阅读(200)  评论(0编辑  收藏  举报