游戏运营-三节课

1.1 游戏公司业务分工介绍

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1.2游戏运营的工作范畴

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1.3游戏运营的12大职业技能树

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（游戏产品的生命周期：4个周期-3个测试-测试目标）

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1.5游戏运营最为重要的能力：框架思维

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案例：相互独立有问题的

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用能力解决问题，用框架解决问题

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2.1用户分成-精细化运营

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2.2如何让免费用户花钱

如何让用户花第一笔钱（1块钱以上就是付费）

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首充案例

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ICON 酷炫 充值流程ok,视觉表现与奖励更贴切，最主要奖励设计与文案呈现方式

结论优化首充方案

主要奖励与次要奖励的用途去向查询

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案例分享

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用户购买外挂加速卡牌对战时间 给运营的思路 如果在游戏内提供相应权益

ARPG用户道具传送 体验很好 ，突然拿掉，花钱可以继续体验

随机事件---低级vip 概率性 类似优惠打折券

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调试选择最优解

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2.4 让用户花钱必备的学科知识

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3.2 不同 游戏的收费共性和特征（付费点）

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3.3理解游戏的玩法构成

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3.4长尾理论和心理账户

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3.5角色成长类付费点挖掘

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选择充值buff的机会

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怎么挖掘付费点

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3.6属性养成付费点挖掘技巧

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3.7战斗消耗类付费点挖掘

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3.8 社交装扮类付费点挖掘

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3.9 付费挖掘思路总结

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第四章 版本管理 为什么有的游戏可以火n年——长线运营

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4.3 数值游戏如何塑造公平竞技的游戏环境

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4.4 如何设计属性养成无限坑

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5.1设计游戏活动的常见问题

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5.2 游戏活动的12层框架

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5.3 4大套路穷举所有活动类型

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活动奖励

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5.4充值售卖类活动案例分析

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活动问题

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5.5随机类活动案分析

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5.6控制活动节奏的3大要点

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投放过猛，用户差距过大导致最终只能通过合服等解决

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总结

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5.7 顶级活动策划的4大习惯

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第六章 数据分析的价值

6.2数据分析的价值

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数值问题：

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6.3数据分析指标

数据来源

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6.4 数据分析框架、方法、步骤

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6.5 数据分析思维

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6.6 如何通过数据辅助营收活动

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单个活动奖励数据分析

分析消费占比分析出主体消费点image-20210927110755562

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流程

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打折促销力度里的数据分析，尺度拿捏

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畅销榜的游戏，通过游戏内口碑来做，1000道具卖200，降低获客成本

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7.1.1 如何用数据分析拆解营收kpi

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流程

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计算分级

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概括

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提升方式：

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7.2如何估算游戏运营成本和收益

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ROI 计算

暂未考虑时间维度

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案例：ROI

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LTV

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成本回收

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7.5 依据情况制定目标计划

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7.6总结：

游戏前十分钟流程活跃情况

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posted @ 2021-09-28 09:48  yescarf  阅读(1035)  评论(0)  编辑  收藏  举报