竞品分析
竞品分析定义:
![0](https://img2022.cnblogs.com/blog/2279622/202211/2279622-20221110211151186-1269754864.png)
一。为什么要做竞品分析?
![0](https://img2022.cnblogs.com/blog/2279622/202211/2279622-20221110211151189-532854365.png)
竞品分析方法
![0](https://img2022.cnblogs.com/blog/2279622/202211/2279622-20221110211151305-1423643885.png)
竞品分析六步
![0](https://img2022.cnblogs.com/blog/2279622/202211/2279622-20221110211150338-2046721167.png)
![0](https://img2022.cnblogs.com/blog/2279622/202211/2279622-20221110211151815-981685794.png)
常见分析维度
![0](https://img2022.cnblogs.com/blog/2279622/202211/2279622-20221110211151273-2139644708.png)
行业调研
![0](https://img2022.cnblogs.com/blog/2279622/202211/2279622-20221110211150367-1867745364.png)
什么是行业调研
![0](https://img2022.cnblogs.com/blog/2279622/202211/2279622-20221110211151065-231028928.png)
行业信息搜集
![0](https://img2022.cnblogs.com/blog/2279622/202211/2279622-20221110211151315-2005250666.png)
行业调研怎么做
![0](https://img2022.cnblogs.com/blog/2279622/202211/2279622-20221110211150425-1758758897.png)
![0](https://img2022.cnblogs.com/blog/2279622/202211/2279622-20221110211151232-287587141.png)
先明确调研目的在再定义行业
如果小红书可以是社交类,也可以是跨境电商,根据目的确认行业
二。行业背景分析
![0](https://img2022.cnblogs.com/blog/2279622/202211/2279622-20221110211151339-1791487197.png)
p看政策
![0](https://img2022.cnblogs.com/blog/2279622/202211/2279622-20221110211151228-1216131830.png)
e看经济
![0](https://img2022.cnblogs.com/blog/2279622/202211/2279622-20221110211151374-161709931.png)
s看社会
![0](https://img2022.cnblogs.com/blog/2279622/202211/2279622-20221110211151257-1672637712.png)
t看技术
![0](https://img2022.cnblogs.com/blog/2279622/202211/2279622-20221110211151372-1328474799.png)
练习:抖音pest分析
![0](https://img2022.cnblogs.com/blog/2279622/202211/2279622-20221110211151814-1737520505.png)
行业发展分析
1.看营收数据
2. 看用户数据
看行业发展阶段
1.导入阶段:行业规模小 ,增速慢
2.发展阶段:行业规模逐渐扩大,增长迅速
3.成熟阶段:行业规模增速放缓,整体趋于稳定
4.退出阶段:增速呈负发展趋势,行业规模不断缩小
不同阶段发展策略也不同
![0](https://img2022.cnblogs.com/blog/2279622/202211/2279622-20221110211150382-99701419.png)
四。竞争态势分析
![0](https://img2022.cnblogs.com/blog/2279622/202211/2279622-20221110211150368-1725801232.png)
波特五力模型
![0](https://img2022.cnblogs.com/blog/2279622/202211/2279622-20221110211152071-1112091579.png)
![0](https://img2022.cnblogs.com/blog/2279622/202211/2279622-20221110211151310-262069794.png)
![0](https://img2022.cnblogs.com/blog/2279622/202211/2279622-20221110211152114-53571044.png)
![0](https://img2022.cnblogs.com/blog/2279622/202211/2279622-20221110211152147-1559771735.png)
swot分析法
![0](https://img2022.cnblogs.com/blog/2279622/202211/2279622-20221110211151934-19352232.png)
思考
![0](https://img2022.cnblogs.com/blog/2279622/202211/2279622-20221110211151013-506093939.png)
课程总结
![0](https://img2022.cnblogs.com/blog/2279622/202211/2279622-20221110211151355-405558708.png)