Maestro [Microsoft BI]
微软欲进军商业智能领域
2005-5-14 10:43:48 KMC News/KMCenter
微软本周一发布一款新的软件产品,目的是让工作人员能独立核算销售额、财务帐目和其他关键商业数据。预计在今年9月份,微软会交付代号为Maestro的新产品的测试版。
微软是在继以两款免费产品——SQL服务器用的报告服务和商业记分卡加速器打入“商业智能”领域后,推出了Maestro计划。微软还计划就Maestro收取许可费,但不打算在本周一讨论具体的费用价格。微软认为商业智能软件每年有30亿—40亿美元的市场,Maestro针对的就是这一领域的顶级企业,包括Business Objects、Cognos和Hyperion公司,他们各自所编的程序可以为企业管理人员提供报告和警报,指导企业如何跟踪销售额和利润目标及其它执行目标,如返利、顾客回扣和折扣标准。
使用Maestro产品,需要同时使用微软的其它数款产品,包括微软的数据库产品、SQL服务器和一款共享数据的工具——SharePoint产品。Maestro软件更多情况下用于服务器产品,而不是台式机。客户还可以通过其他企业的系统向Maestro输入数据,如可以使用SAP、Oracle 和Siebel Systems的系统输入数据。列文说,从多方面讲,Maestro是对免费软件的改善,它可以有更广泛的数据来源、更易于设计和创建,用户界面更友好、交互性更强。
Microsoft上的消息:
Microsoft Office System to Add New Business Performance Management Scorecard Application
New "Maestro" server application represents further Microsoft investment in business intelligence and helps organizations align action with strategy to improve performance.
REDMOND, Wash -- May 10, 2005 -- Microsoft Corp. today announced availability of a private beta release of a new server-based business performance management scorecard application. Code-named "Maestro," the new application takes advantage of the power of the Microsoft® Office System to help organizations perform deep analysis by allowing them to build, manage and use scorecards and key performance indicators -- all within an intuitive and collaborative environment. "Maestro" provides companies with a broad view of business opportunities, through which employees can better understand business challenges, effectively shape solutions and quickly execute on their objectives. Decision-making happens across all levels of an organization, and empowering employees with powerful business intelligence (BI) solutions can help them have greater impact.
"'Maestro' provides Skanska USA Building with the visibility and tools needed to improve business performance that are critical in today's marketplace," said Allen Emerick, IT director for Skanska USA Building Inc., which is participating in the private beta program for "Maestro." "The up-to-date views of our business enable us to home in on progress against key performance indicators, allowing us to quickly identify focus areas and take action."
BI continues to be a natural and important area of investment for Microsoft's Information Worker Business, which is focused on helping individuals, teams and organizations be more productive with the range of programs, servers and services that make up the Microsoft Office System.
"'Maestro' helps businesses turn information into action by surfacing key business data in the Office System," said Lewis Levin, corporate vice president of Office Business Applications at Microsoft. "'Maestro' is a key deliverable in our strategy for BI, bridging the gap between enterprise data sources and the information workers who need to view and analyze business information as well as plan, make decisions and collaborate with others."
"Maestro" Benefits
Dramatically enhancing the BI technologies originally released by Microsoft in the Business Scorecard Accelerator last summer, "Maestro" is well-suited to business scorecard projects for which ease of use, deployment and integration with Microsoft Office System solutions are important. "Maestro" allows a company to do the following:
- Align actions with strategy. Many companies struggle to articulate business strategies and align employees' daily activities with those goals. Scorecards built with "Maestro" provide a reliable and pragmatic approach to how businesses define strategy, provide information and access to employees, and show how projects align with Key Performance Indicators (KPIs) and objectives. "Maestro" allows scorecards, initiatives and action plans to be monitored, managed and measured throughout the organization.
- Gain complete insight into context. "Maestro" helps companies make sense of their business data by putting it in the context of KPIs. Employees can gain deeper insight by combining "Maestro"'s rich scorecarding functionality with reports, charting, graphs and analysis tools as well as unstructured data such as documents, spreadsheets and Web sites.
- Collaborate on business management and action. "Maestro" provides a robust framework for interpreting and working with business information, allowing people to not only understand data in its appropriate context, but also more effectively collaborate on group analysis and take action to improve business performance.
- Empower employees to monitor and deliver against key metrics. Integrating with easy-to-use tools such as the Microsoft Office 2003 Editions and Microsoft Office SharePoint® Portal Server 2003, "Maestro" empowers end users to build, manage and use scorecards. At the same time, "Maestro" leverages companies' existing skills, technology and investments to help them get more value with less cost and time.
- Achieve extensible functionality. "Maestro" offers a scalable platform that enables the customization that independent software vendors (ISVs) and systems integrators (SIs) need to extend its functionality or integrate scorecards into line-of-business applications or other custom applications.
Robust Platform for Partner Solutions
"Maestro" provides new business opportunities for SI, value-added reseller and ISV partners. Using the Microsoft Office System platform, the Microsoft SQL Server (TM) platform and the Visual Studio® tool set, these partners can extend the out-of-the-box functionality of "Maestro" with additional analysis tools, and integrate "Maestro" as a scorecarding solution into line-of-business applications. With "Maestro," partners also can take advantage of the opportunity to enter a growing BPM industry.
According to a March 4, 2005, Gartner Analyst Report, corporate performance management was a $520 million market in 2003 in terms of new license revenue, and is projected to reach more than $900 million by 2009 with a compound annual growth rate of 9.9 percent.1
"'Maestro' provides Panorama Software with a powerful platform on which we can build enterprise-ready solutions to address the key performance management needs of our customers," said Eynav Azarya, CEO of Panorama Software Ltd. "It delivers a robust and scalable BPM scorecarding framework that will help us innovate in the business intelligence market and create greater success opportunities for our customers."
"Maestro" was released today to testing partners as part of a private beta release. A public beta version is scheduled to be available this summer. Estimated retail prices and final availability are yet to be determined.Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
1 Gartner Research, "Market Focus: Corporate Performance Management, Worldwide, 2003-2009," by C. Eschinger, et al. March 4, 2005.
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