Growth MBT Safiri
If the hesitation wait-and-see, hesitates, MBT Shuguli GTX can only give enterprise letter
Yuxing and economic benefits to bring about greater loss.
Therefore, in different periods, should take corporate image of the different strategies.
4. Example, the Japanese Fuji film company
Founded in 1943, Japanese Fuji film company, are the first in a photographic film company. with
With the change of the world economy and the expansion of business volume, now no longer with pure management company Fuji photographic
Material, but through the record, and then transfer image information of social contribution "image information service to"
And the company. The scope of the activities of enterprises has not limited to Japanese, the more extended to the foreign market. In order to fitness
Should the situation in 1980, the MBT Kisumu began to Fuji introduction CI.
(1) in order to improve and innovate the morale of the employees, and establish the enterprise's idea, will be unified enterprise image
For "comprehensive image industry". In order to development in the 21 st century, trying to force within the group of the unity of the company,
Put forward the "world of Fuji film", "advanced technology of Fuji film" as enterprise's struggle to the head
Mark, so as to unity of all the staff thought and action.
(2) unified visual identification. At that time the sign of the red Fuji film is oval with Fuji film
Text. This is very general marks, no visible everywhere personalities. In addition, Fuji film
Company founder, increase many varieties, the sign of the original film used in new product tape often make disappear
The fee. Misunderstandings. At the same time the company and lack of unity badges, trademark, the no standard standard
He is easy to make Fuji film and other goods, produce no relationship even confuse the feeling. In this feeling
Condition, the company in order to formulate unified, can fully reflect the enterprise idea of visual identification system, the choice
The American landor company as a consultant is in charge of the job. In order to express the idea of enterprise and character, they heavy
The new design, visual symbols of company to put forward the logo design should meet the following requirements: according to international big enterprises
Industry character; With the image of the comprehensive image information industry; According to the enterprise growth power and development feeling. the
Two years of hard work finally MBT Moto GTX Otter with green as the basic tonal complete visual identification system.
(3) carry out propaganda enterprise sign as activities. Begin from 1980, all in Japan
Countries of the larger sales newspaper, are all in full page, published in CI signs advertising for
