pattern，design

 

 

 

 

 

 1. Customer insights

understanding customers rather than just asking what they want

The Empathy Map

 

 

2. Ideation

Thus, ideation has two main phases: idea generation, where quantity matters, and synthesis, in which ideas are discussed, combined, and narrowed down to a small number of viable options.

 

 

 3. Visual thinking

post-it notes

drawing

 4.Prototyping

 

 5.storytelling 

stories to make potential futures tangible.

perspective: company/ customer

new->tangible

6. scenarios