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I want to consider an approach of forecasting I really like and frequently use. It allows to include the promo campaigns (or another activities and ot... 阅读全文
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This is the third post aboutLifeCycle Grids. You can find the first post about the sense of LifeCycle Grids and A-Z process for creating and visualizi... 阅读全文
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We studied a very powerful approach for customer segmentation inthe previous post, which is based on the customer’s lifecycle. We used two metrics:fre... 阅读全文
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I want to share a very powerful approach for customer segmentation in this post. It is based on customer’s lifecycle, specifically onfrequencyandrecen... 阅读全文
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Similar to rPython, the rPithon package (http://rpithon.r-forge.r-project.org) allows users to execute Python code from R and exchange the data betwee... 阅读全文
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I love interactivepivot tables. That is the number one reason why I keep using spreadsheet software. The ability to look at data quickly in lots of di... 阅读全文
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Targeted learning methods build machine-learning-based estimators of parameters defined as features of the probability distribution of the data, while... 阅读全文