Construction Machinery Accelerates Integration
Construction Machinery Accelerates Integration
The limited scope of the fierce competition between the three industries will be gradually expanded to the entire industry, and industry-wide competition begins in the products integration. Within two months, the Chinese construction machinery industry leader reaches toward the global industry bigwigs in succession. Three companies in 2011 reported a Xugong concrete machinery market sales of only 1.975 billion yuan, and Sany, Zoomlion the impressive performance of over 20 billion yuan a far cry. Insiders pointed out that Xugong acquisition SCHWING is intended to catch up with the Sany and Zoomlion. At the same time, three of the company's revenue and net profit are growing, but sales of other listed companies in the industry while continuing to rise, net profit was a general decline in the phenomenon of low-margin continued to deteriorate. Securities analysts pointed out that a sign that the industry reshuffle into the accelerated phase, type of product integration will tend to rapidly. Domestic competition extends to overseas construction machinery enterprises in China will become the norm. The Sany and Xugong succession to the the world's leading concrete machinery manufacturer issued by the acquisition of letter, industry analysts pointed out, ostensibly to go must go through a step out to the overseas Chinese construction machinery enterprises bigger, but the actual but the results of each contest. The "war" is expanding its scope. Sales performance is far better than Sany and Zoomlion Xugong, a senior reporter to disclose to the Chinese economy and information technology necessary to announce the acquisition of the SCHWING the results in Articles published before and after. Some industry analysts pointed out, Xugong acquisition of the SCHWING if the smooth, concrete machinery industry will Xugong upgrade bring about a qualitative leap. The the Xugong 2011 financial statements also show that in 2012 aiming at the international advanced technology goals, and breakthroughs in a number of major new product development and key technologies, as well as core components of the bulk supporting technology. SCHWING is the the Xugong first to find a target. International strategy, including going out to buy out of the companies to build factories do, this is the path of the domestic construction machinery enterprises have tried. From the situation of 2011, overseas sales income of the majority of engineering machinery listed companies has maintained a rapid growth. Integrates unified with separate "system-based international business in 2012" to promote the process of internationalization of the business model to a lean, efficient, fast.
Facing the 2012 inhibition market forms for construction machinery, as well as “some of the products capacity to excess, the competition will become more intense, the whole value chain competitive era of competition in the industry pattern of evolution is deepening", we hope that the two paths of “talents going out "and “companies going out " can achieve the internationalization strategy.
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