关于广告点击率预估的几个链接

1. 互联网广告综述之点击率特征工程

http://blog.csdn.net/ariessurfer/article/details/40380051

2.在线学习算法FTRL

http://blog.csdn.net/mytestmy/article/details/18980163

3.画ROC曲线，计算AUC

http://blog.yhat.com/posts/roc-curves.html

http://scikit-learn.org/stable/modules/generated/sklearn.metrics.roc_curve.html

http://scikit-learn.org/stable/auto_examples/model_selection/plot_roc.html#sphx-glr-auto-examples-model-selection-plot-roc-py

http://scikit-learn.org/stable/auto_examples/model_selection/plot_roc_crossval.html#sphx-glr-auto-examples-model-selection-plot-roc-crossval-py