关于广告点击率预估的几个链接
1. 互联网广告综述之点击率特征工程
http://blog.csdn.net/ariessurfer/article/details/40380051
2.在线学习算法FTRL
http://blog.csdn.net/mytestmy/article/details/18980163
3.画ROC曲线,计算AUC
http://blog.yhat.com/posts/roc-curves.html
http://scikit-learn.org/stable/modules/generated/sklearn.metrics.roc_curve.html
http://scikit-learn.org/stable/auto_examples/model_selection/plot_roc.html#sphx-glr-auto-examples-model-selection-plot-roc-py
http://scikit-learn.org/stable/auto_examples/model_selection/plot_roc_crossval.html#sphx-glr-auto-examples-model-selection-plot-roc-crossval-py