Unit4 Talking about a TV commercial
General English:7 Television
Unit4 Talking about a TV commercial
Vocabulary
logo
advertisements
endorsement
slogan
jingle
humor
feedback
marketing
commercial
Advertisement and commercial
Advertisement
An advertisements is a notice,picture or flim that tells people about a product,service or job.
The word is sometimes shortened to advert in British English,or ad in both Americal and British English.
Have you seen the new advertisement for Cool Puppy dog food?It's so cute!
I saw the adver and immediately wanted to buy the product.
I wanted to sell my motorbike,so I put an ad in the local newspaper.
Commercial
In Americal English,the word commercial is used for an advertisement on TV.
That's a really funny commercial.I love the dancing frogs.
Use these words to talk about the ways companies brand themselves.
A logo is a design or image that represents a company.
The company's slogan is 'The Best There Is'.
I don't like that advertisement.It has an annoying jingle.
Expressing preferences
Use these expressions to ask about express preferences.
Which commercial would you rather watch?
I'd rather watch the first one than the second.
I like the third commercial better than the first two.
We prefer the third one to the first.
For me,humor is the best way to advertise.
Use expressions like the following to politely say that you dislike something.
I'm not crazy about the jingle.
He's not keen on humor in advertising.
Note that (not) keen on is more common in British English.
Comparisons
Hearing intonation and preferences
When we're comparing things,our voices usually rise and fall in particular pattern.List:what do you think the pattern is？
They'd rather watch documentaries than sitcoms.
Our voices rise on the first item and fall on the second item.Which order does the information come in?
They'd rather watch documentaries than sitcoms.
We usually say our preferred option first.Now let's practice listening for these subtle meanings in comparisons.
