今天参加了CareerJet的顶级咨询公司面试的培训课程，觉得收益匪浅，课程主要是分为s
elf introduction, behavior questions, market sizing case, business case(market
entry, new product launch, etc),总结了部分笔记，供大家参考
self introduction:
1. 60s的自我介绍大致来说，可以break down为三个部分，20s介绍profile, 30s介绍cha
racteristics举1-2examples,再预留20s 为funny point
2.如果你在一些咨询公司实习过，在介绍经历时不需cover你参加过的所有项目，重点要放
在what you learned from the experience
market sizing framework:
revenue:product1---sales volume*price
product2---sales volume*price
cost: variable cost---raw materials/variable labor
fixed cost---G&A/marketing/D&A/interest/tax
businese case:
4个必问的问题：
1. definition
2. background of the client(product/service and customer)
3. why the cient approach our firm
4. client objectives
market entry；
current ---how big is the market
how intense is the competition
future----how fast is the market expected to grow
how high is the entry barrier
three options of market entry(how to)
1. zero point
2. M&A
3. JV
pricing:
COGS-total cost-price of subsititution-percieved value (the price should be se
t within the range between total cost and percieved value)
几个关于M&A case可以问得问题:
1.will the sales volume increase after M&A
2. can we charge higher price
3. will the M&A give rise to economic of scale
4. can the investment level/working capital level be reducted
5. can the brand name image be improved after M&A
6. can we get advanced technique
7. can we quickly pass the learning curve period
总体感觉这个培训还是蛮系统的，以后还会开设四大，投行的面试培训，相关的同学可以
去试一下，对面试肯定会有很大的帮助
elf introduction, behavior questions, market sizing case, business case(market
entry, new product launch, etc),总结了部分笔记，供大家参考
self introduction:
1. 60s的自我介绍大致来说，可以break down为三个部分，20s介绍profile, 30s介绍cha
racteristics举1-2examples,再预留20s 为funny point
2.如果你在一些咨询公司实习过，在介绍经历时不需cover你参加过的所有项目，重点要放
在what you learned from the experience
market sizing framework:
revenue:product1---sales volume*price
product2---sales volume*price
cost: variable cost---raw materials/variable labor
fixed cost---G&A/marketing/D&A/interest/tax
businese case:
4个必问的问题：
1. definition
2. background of the client(product/service and customer)
3. why the cient approach our firm
4. client objectives
market entry；
current ---how big is the market
how intense is the competition
future----how fast is the market expected to grow
how high is the entry barrier
three options of market entry(how to)
1. zero point
2. M&A
3. JV
pricing:
COGS-total cost-price of subsititution-percieved value (the price should be se
t within the range between total cost and percieved value)
几个关于M&A case可以问得问题:
1.will the sales volume increase after M&A
2. can we charge higher price
3. will the M&A give rise to economic of scale
4. can the investment level/working capital level be reducted
5. can the brand name image be improved after M&A
6. can we get advanced technique
7. can we quickly pass the learning curve period
总体感觉这个培训还是蛮系统的，以后还会开设四大，投行的面试培训，相关的同学可以
去试一下，对面试肯定会有很大的帮助
