Jonathan E. Westfall, PhD, born 1982, is a researcher and technologist working in New York City at Columbia Business School. His current research focuses on the variables individuals use when making economic and consumer finance decisions, specifically strength of handedness, a variable correlated with a number of decision- making and cognitive psychology tasks and measures. Dr. Westfall also conducts research on consumer financial decision making, and applications to both marketing and public policy. His current appointment is as the Associate Director for Research and Technology at the Center for Decision Sciences, a center within Columbia Business School at Columbia University in New York City. Additionally, he holds an appointment as a Lecturer in the Columbia University Psychology department, periodically teaching a course in Judgment and Decision Making