随笔分类 -  Thinking in Marketing

Marketing learning-3
摘要：Part fivebrand mantra: the elevator speed1.mental map:Portrays brand associations and responses for a target market.shows how it is actually percieved... 阅读全文
posted @ 2014-04-14 15:53 Allen-Peng Yu 阅读(252) 评论(0) 推荐(0) 编辑
Marketing learning-2
摘要：Part three1.strategies for leadership1)operational excellence:operational competence2)performance superiority:product differentiation3)customer intimacy:customer respinsivenessproduct attributes? customer demand? customer expectations? what is delivering? short,long-term strategies?2.positioning pro 阅读全文
posted @ 2014-04-13 08:37 Allen-Peng Yu 阅读(214) 评论(0) 推荐(0) 编辑
Marketing learning-1
摘要：Today we start to learn something about marketing together.Sometimes i just propose a question,and i need you to think about the problem with me.Part oneMarketing:exchange between buyer and seller1)buyer's market:product focus market2)seller's market:customer focus market(meet customer need) 阅读全文
posted @ 2014-04-09 14:25 Allen-Peng Yu 阅读(239) 评论(0) 推荐(0) 编辑

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