运动，由Silverlight助力 / Sports, Powered by Silverlight

Sports, Powered by Silverlight 

运动，由Silverlight助力 

 

原文链接：http://team.silverlight.net/announcement/sports-powered-by-silverlight/

原文分类： Announcement（公告）

原文发布时间： PST 2009-04-06  16:53

翻译： Z731

 

Today we saw that MLB went live with a video streaming solution that is built using Adobe Flash and the Swarmcast NexDef browser plug-in for their HD streaming video experience.  It is an example of how you can deliver higher quality experiences on the Web.  It also highlights how users are willing to accept additional browser plug-ins to get those experiences. 

今天我们看到美国职业棒球大联盟（MLB）推出一个用奥多比Flash和Swarmcast NexDef浏览器插件来提供高清视频流体验的视频流解决方案。这是一个如何提供更高质量的体验的一个例子。但用户愿不愿意接受额外的浏览器插件来获得这些体验也是个很突出的问题。

 

While Flash 9 may have high penetration, the Swarmcast NexDef plug-in that helps power MLB's HD experience has virtually no adoption.  Ubiquity here is a red herring – what customers really want are high quality solutions.   Silverlight has been doing that since its inception and already supports the ability to deliver 1 HD using IIS Smooth Streaming with no additional plug-in required. 

虽然Flash 9可能有很高的普及率，但是事实上用来为美国职业棒球大联盟（MLB）提供高清视频体验的Swarmcast NexDef插件的普及率几乎为零。虽然Flash无处不在，但是用户真正所需要的是高质量的解决方案。而Silverlight从问世之初就支持采用IIS  Smooth  Streaming、无需任何其他插件的高清视频标准。

 

Everyday Silverlight penetration is increasing and in some countries has over 50% penetration of all internet connected computers.  Take a look at how Silverlight with Smooth Streaming is delivering the highest quality, 1 HD on the web at http://www.iis.net/media/experiencesmoothstreaming and http://smoothhd.com.

Silverlight的普及率每天都在增长并且在有些国家的所有联网的计算机中其普及率已经超过50%。到http://www.iis.net/media/experiencesmoothstreaming 和 http://smoothhd.com来看一下Silverlight是怎样用Smooth Streaming在Web上提供最高质量的高清视频的。

 

 

Customers are going live every day with great Silverlight solutions that highlight high quality HD experiences.  Chris Carper mentioned in his blog yesterday, that this is the first year that CBS is using Silverlight to power the CBS March Madness on Demand (MMOD) experience.  They served high quality live video to over 5.6 million unique users and delivered over 6.5 million hours of live streaming content, in just the first 4 days.  This is a 71% increase over last year.  MMOD this year is one of the most profitable, advertising-funded events in the history of online broadcasting.  Be sure to catch the final game tonight on MMOD, Michigan State vs. The University of North Carolina (6:21PM PST tip off).  It should be a fantastic game.

客户每天 都在体验以高质量高清体验著称的杰出的Silverlight解决方案。Chris Carper 昨天在他的 博客 里提到今年是CBS第一年采用Silverlight来增强CBS 三月疯狂点播（MMOD）体验。 他们在开赛后的仅仅四天里就为超过560万独立用户提供了超过650万小时的实时流媒体内容服务。这比去年增长了71%。MMOD今年是在线广播史上广告资助最多最盈利的事件之一。记得今晚一定要去 MMOD,赶上观看最后一场比赛哦——密歇根州队VS北卡罗莱纳大学队（下午6时21分提示关闭）。那将是一场精彩的比赛。

 

Last summer NBC held the most widely viewed sporting event in the history of the internet with the 2008 Beijing Summer Olympics.   For Beijing, NBC delivered 1.3 billion page views, 70 million video streams, and 600 million minutes of content (WOW!)  -- making it possible for fans to view every minute of every event from their computer.  Users spent on average of 27 minutes watching video on the site (vs 3 minutes on other Olympics experiences) which is unprecedented for Internet video.

去年夏天NBC举行了互联网历史上最受关注的运动盛事2008年北京夏季奥运会的网络直播。NBC为北京提供了13亿网页，7千万视频流和6亿分钟的内容（哇哦！）——使粉丝们能够在他们的电脑上看到每场赛事的每一分钟。用户平均花费27分钟观看网站上的视频（vs 其它欧林匹克体验为3分钟），这在网络视频史上是史无前例的。

 

Two weeks ago, NBC announced that it once again selected Silverlight to deliver the 2010 Vancouver Winter Olympics – broadcasting all content in 1 HD with IIS Smooth Streaming including Live and On-Demand (in 3 Mbps).  The Vancouver experience will build on the success of Beijing and deliver the greatest sports experience to date.

两周前，NBC宣布再次选择用Silverlight来提供2010年温哥华冬季奥运会 视频，所有内容包括直播和点播都将利用IIS Smooth Streaming技术来提供高清视频（3Mbps）。温哥华体验将建立在北京成功的基础上提供至今最棒的运动体验。

 

Later this week, AT&T and Move Networks are using Silverlight in 1 HD (720p) to broadcast the Masters Golf tournament to AT&T's millions of subscribers. 

本周晚些时候，AT&T和Move Networks将用Silverlight技术为AT&T成千上万的订户提供大师高尔夫锦标赛的720P高清视频广播。

 

And this is just the beginning – we'll have even more information to share at this year's National Association of Broadcasters (NAB) Conference in Las Vegas, NV

并且这仅仅是开始，我们将在今年在内华达州拉斯维加斯举行的美国全国广播公司（NAB）会议上分享更多信息。