三月疯狂（March Madness）/March Madness

March Madness 

三月疯狂（March Madness）

原文链接：http://team.silverlight.net/announcement/march-madness/

原文分类： Announcement（公告）

原文发布时间： PST 2009-04-19 13:37

翻译： Z731

 

Welcome to the inaugural Silverlight/UX team blog. My name is Chris Carper, and I am a Director on the Silverlight Business development team here at Microsoft. This is what we hope will be many Silverlight blog posts from those whose day to day jobs here at Microsoft is creating, marketing, and delivering Silverlight to the masses. There is no better way to jumpstart this blog than by talking about NCAA March Madness on Demand in 2009.

欢迎来到新开的Silverlight/UX团队博客。我叫Chris Carper，微软Silverlight商业开发 （Silverlight Business development） 团队的主管。我们所期望的就是由微软那些日常工作就是为人们创建，营销Silverlight的人（Silverlight团队成员）在这里发表许多有关Silverlight的博文。再没有比谈论09年NACC 三月疯狂（March Madness）点播更好的方式来启动本博客了。

 The NCAA Division I Men's Basketball Championship, otherwise known as “March Madness”, is one of the most watched, most anticipated sporting events in the United States. NCAA Division I Men's Basketball programs from across the country compete year round for one of the 65 spots in this coveted tournament which is hosted by the National Collegiate Athletic Association ("NCAA").  CBS is the exclusive broadcaster of the NCAA Division I Men's Basketball Championship and this year Microsoft teamed up with CBS Interactive to deliver a new High Quality experience inside the CBSSports.com March Madness on Demand video player ("MMOD").  First launched in 2003, NCAA March Madness on Demand provides live streaming video of all 63 games of the NCAA Division I Men's Basketball Championship, from the first round of the tournament through the Men's Final Four® and Championship. CBS Interactive has more than 180 million people visiting its properties each month, making it a top 10 web property globally and its portfolio of leading brands include CNET, CBS.com, CBSSports.com,, GameSpot, TV.com/a>, BNET and Last.fm.

NCAA部“ I”男子篮球锦标赛（NCAA Division I Men’s Basketball Championship），也就是“三月疯狂（March Madness）”，是全美收视率最高最受期待的运动盛事之一。NCAA部“ I”男子篮球锦标赛（NCAA Division I Men’s Basketball Championship）节目是由全国高校体育协会（NCAA）主办的一年中65个令人向往的全国锦标赛之一。CBS是NCAA部“ I”男子篮球锦标赛（NCAA Division I Men’s Basketball Championship）的独家广播，今年微软和CBS Interactive集团联手在CBSSports.com上发布三月疯狂视频点播播放器（“MMOD”），一种全新的高质量互动视频体验。NCAA三月疯狂点播栏目从2003年推出以来就一直为NCAA部“ I”男子篮球锦标赛（NCAA Division I Men’s Basketball Championship）的所有63场比赛提供全程实时流媒体视频。CBS Interactive的内容每月有超过18亿人次的访问量，使其成为全球十大网络内容提供商之一，其下属旗舰品牌包括CNET, CBS.com, CBSSports.com,, GameSpot, TV.com/a>, BNET 和 Last.fm.。

The process of designing and building out the High Quality video player for NCAA March Madness on Demand started about 4 months ago, when CBS and Microsoft met at CBSSports.com headquarters to spec out what the requirements were and what the experience should look like. Microsoft brought in a respected design and development partner in Vertigo Software Inc., to help consult and build out the Silverlight HQ experience.

为NCAA三月疯狂点播设计和开发高质量视频播放器开始于4个月前CBS和微软在CBSSports.com总部沟通确定需求和体验。微软引进受人尊敬的设计开发合作伙伴Vertigo software 公司来帮助咨询和开发高质量Silverlight视频体验。

 

We agreed early on to create a simple, elegant user experience which is very easy to navigate.  The experience offers 4 different video quality settings from 400k (good) - 1.5Mb (best), along with the ability to follow your favorite team throughout the bracket. We also allow you to get buzzer beater videos, most watched video for the day, and historical highlights from previous years NCAA tournament games. The best of all the features allows you to watch any of the 63 games live at any time throughout the tournament. 

我们之前沟通确定要创建一种简单优雅容易导航的用户体验。这种体验提供从400k（较好）到1.5Mb（最好）的4种不同视频质量设置，并提供全程跟踪你最喜欢的球队的能力。我们同样也使您很方便地观看绝杀视频，最热视频以及以前NCAA锦标赛的精彩视频。还有最棒的就是允许您在锦标赛期间的任何时间里实时观看63场比赛中的任何一场。

 

NCAA March Madness on Demand traffic figures through Sunday, March 22:

• 5.6 million unique visitors to the NCAA March Madness on Demand player during the first four days of the tournament. (2008 totals for the same period: 3.5 million)
• 6.5 million total hours of live streaming video and audio. (2008 totals for the same period: 3.8 million)
• 2.5 million clicks on the Boss Button.
• The Cal. St. Northridge vs. Memphis game in Rd. 1 was the most watched game during the opening weekend.

Feel free to check out the experience yourself and enjoy the tournament!

 

至3月22日星期天NCAA三月疯狂点播流量统计：

                开赛前四天里NCAA三月疯狂点播播放器已经有560万独立访客（2008年同一时期总共350万）

                共计650万小时的实时音视频流媒体。（2008年同一时期总共380万）

                Boss按钮250万次点击

                第一轮中 Cal. St. Northridge 对. Memphis的比赛是开赛第一周来最热的比赛

随时亲自去感受一下用户体验并尽情享受比赛！

NCAA March Madness on Demand traffic figures through Sunday, March 22:

• 5.6 million unique visitors to the NCAA March Madness on Demand player during the first four days of the tournament. (2008 totals for the same period: 3.5 million)
• 6.5 million total hours of live streaming video and audio. (2008 totals for the same period: 3.8 million)
• 2.5 million clicks on the Boss Button.
• The Cal. St. Northridge vs. Memphis game in Rd. 1 was the most watched game during the opening weekend.

Feel free to check out the experience yourself and enjoy the tournament!

 

至3月22日星期天NCAA三月疯狂点播流量统计：

                锦标赛开始的第一个四天内NCAA三月疯狂点播播放器已经有560万独立访客（2008年同一时期总共350万）

                总共650万小时的实时音视频流媒体。（2008年同一时期总共380万）

                Boss按钮250万次点击

                第一轮中 Cal. St. Northridge 对. Memphis的比赛是开赛第一周来最热的比赛