All Authenticated Users in SP10
To get claim for All Authenticated Users in PS you need to use:
$claim = New-SPClaimsPrincipal -EncodedClaim "c:0(.s|true"
for windows users (NT AUTHORITY\authenticated users):
$claim = New-SPClaimsPrincipal -EncodedClaim "c:0!.s|windows"
and for all forms authenticated users (basic asp.net membership provider)
$claim = New-SPClaimsPrincipal -EncodedClaim "c:0!.s|forms:aspnetsqlmembershipprovider"