Serialization performance analysis
http://www.skyscanner.net/blogs/serialization-performance-analysis
HttpClient with FastSerializer serialization.
http://blogs.msdn.com/b/pavelkhodak/archive/2013/10/31/web-api-2-custom-serialization-performance-comparison.aspx
http://www.codeproject.com/Articles/15700/Optimizing-Serialization-in-NET
http://www.codeproject.com/KB/dotnet/FastSerializer/
http://www.codeproject.com/Articles/16017/Optimizing-Serialization-in-NET-part
https://github.com/ServiceStack/ServiceStack/
