All Things Are Created Twice

我们在实现任何想法之前，需经历两次创造
首先是脑子里的想法，然后是对物理客观世界的改造
装修房子前需要有设计图
绘画前需要在脑子里构思细节
木匠切木材前需要测量尺寸
商业活动前需要有详尽的计划书

我们在实现我们的使命、理想、愿景时也应该经过思辨。其实中国的谚语说得更精简更容易理解——三思而后行

如果没有想清楚就贸然行动，往往会花数倍的时间精力来弥补错误——事倍功半

明白这个道理，把订定使命看得与行为本身同样重要，影响圈就会日渐扩大。

By Design or Default ?
“使命”不见得都是有意识的产物。有些人自我意识薄弱，只知遵循家庭、社会或环境所赋予的使命前进。这类使命多半出于个人主观好恶，不符合客观原则。它之所以被接受，乃由于有些人依赖心过重，深怕不顺从别人的要求便会失去爱，因而必须靠别人来肯定自我价值。

There's a mental or first creation, and a physical or second creation to all things

You create it in every detail before you ever hammer the first nail into place.

If you want to have a successful enterprise, you clearly define what you're trying to accomplish. You carefully think through the product or service you want to provide in terms of your market target, then you organize all the elements -- financial, research and development, operations, marketing, personnel, physical facilities, and so on -- to meet that objective. The extent to which you Begin with the End in Mind often determines whether or not you are able to create a successful enterprise. Most business failures begin in the first creation, with problems such as undercapitalization, misunderstanding of the market, or lack of a business plan