当前位置: 课程文档
|
|
|
Chapter 1: The Strategic Management Process: An Overview
|
|
Chapter 2: Establishing Company Direction: Developing a Strategic Vision, Setting Objectives, and Crafting a Strategy
|
|
Chapter 3: Industry and Competitive Analysis
|
|
Chapter 4: Evaluating Company Resources and Competitive Capabilities
|
|
Chapter 5: Strategy and Competitive Advantage
|
|
Chapter 6: Strategies for Competing in Globalizing Markets
|
|
Chapter 7: Business Models and Strategies in the Internet Era
|
|
Chapter 8: Tailoring Strategy to Fit Specific Industry and Company Situations
|
|
Chapter 9: Strategy and Competitive Advantage in Diversified Companies
|
|
Chapter 10: Evaluating the Strategies of Diversified Companies
|
|
Chapter 11: Implementing and Executing Strategy: Building Resource Capabilities and Structuring the Organization
|
|
Chapter 12: Implementing and Executing Strategy: Budgets, Policies, Best Practices, Support Systems, and Rewards
|
|
Chapter 13: Implementing and Executing Strategy: Culture and Leadership
|
|
General: Student Center
|