AI adds to fake reviews on internet: researchers 研究人员：AI增加了互联网上的虚假评论

NEW YORK -- The emergence of generative artificial intelligence (AI) tools that allow people to efficiently produce novel and detailed online reviews with almost no work has put merchants, service providers and consumers in uncharted territory, The Associated Press (AP) on Monday cited watchdog groups and researchers.
纽约 -- 据周一美联社援引的监督机构和研究人员观点，生成式人工智能工具（AI）的出现，使人们可以轻松在网上发布新颖且详细的评论，这让商家，服务提供商和消费者们处于一个陌生的领域。

"Phony reviews have long plagued many popular consumer websites, such as Amazon and Yelp," noted the report. "They are typically traded on private social media groups between fake review brokers and businesses willing to pay. Sometimes, such reviews are initiated by businesses that offer customers incentives such as gift cards for positive feedback."
报导指出 “虚假评论长期以来困扰着许多像Amazon和Yelp等受欢迎的消费者网站。这些评论主要在私人社交媒体上，由虚假评论经纪人和和愿意付费的公司间进行交易。有时，这些评论也是企业发起的，他们通过给消费者赠送礼品卡作为奖励，来获得他们的积极反馈。”

But AI-infused text generation tools, popularized by OpenAI's ChatGPT, enable fraudsters to produce reviews faster and in greater volume, according to tech industry experts.
根据科技行业专家说法，由OpenAI的ChatGPT推广的AI文本生成工具，使欺诈者可以更快，更大量地生产评论。

"The deceptive practice, which is illegal in the United States, is carried out year-round but becomes a bigger problem for consumers during the holiday shopping season, when many people rely on reviews to help them purchase gifts," said the report.
报导表示：“这种全年都在发生的欺诈行为，在美国是违法的，但对于在假日购物季的消费者来说，会变成一个更大的问题，因为他们很多人会依靠评论来帮助他们进行礼品购买”。

The Transparency Company, a tech company and watchdog group that uses software to detect fake reviews, said it started to see AI-generated reviews show up in large numbers in mid-2023 and they have multiplied ever since.
Transparency Company，是一家使用软件来检测虚假评论的监督机构和科技公司，它表示从2023年中开始，就有大量的AI生成的评论出现，并在成倍地增长。